Website browsing is the most common activity which we all do on a daily basis. Being completely dependent on the internet for social interactions and an endless platform being presented to the businesses, the number of websites being run in totality has risen up since all the organizations believe it to be beneficial to run business over the internet as well. Causing a massive competition, a lot of sites with hidden potentials cannot tap into their own capabilities since the website is not up to the mark. This is where responsive website design kicks in (RWD).
What is RWD?
RWD is nothing but optimizing the website, you run so that it can retain the maximum number of customers or consumers. In simplest terms, it is nothing but presenting a website with a certain level of tact, helping people retain customers with its utility and appearance.
Mobile Viewers Get The Best Experience
A good responsive website design makes sure that your website can be easily viewed by people when browsing on the internet through their phones. Since a large chunk of the population prefers to surf on the internet through their smart phones this certainly helps in catering to a wide range of populations.
SEO is a Simple Task
With an effective, responsive website design, the work of a search engine optimist, or as abbreviated, SEO, sure does become simpler and ultimately more effective. With only one set of social media accounts, one set of links, the spectrum of SEO’s work certainly gets limited which enables him to bring about a desirable result out of his work. The chances of the site getting a higher SERP ranking exist as well.
Making just one website is simpler and lighter on your wallet instead of making multiple websites and applications at the same time. Making a responsive website design would enable the website to run on cell phones, tablets and computers along with laptops consistently, seamlessly and without any hassles at all. Hence, this is certainly a better option, even from the financial standpoint.
The Chances of Penalization Reduced
Half of the internet’s population is tapping into the internet through their mobile phones. The amount of people having a smart phone in their pocket as a primary device to be carried around has increased by a huge margin and hence Google too expects organizations to have a RWD equipped website if they make a website. To do this, they have started penalizing sites that are not RWD equipped which means that you reduce chances of penalization with this.
Wider Scope of Target Audience
With flexibility over multiple types of devices, the user experience over every device would be the best and the responsive website design will most certainly help in catering to many people in totality which is certainly an advantage that cannot be ignored.