E-commerce is one of the fastest growing industries in the world. It has shown a tremendous growth in the last few years. Most of the business owners/merchants/retailers are creating beautiful and engaging online store to promote and sell their products and services to the potential web customers across the nation. In fact, over 2 lacs eCommerce sites actively running on Magento alone. Magento is one of the most vigorous eCommerce platforms that allow people to build beautiful and functional online stores in minutes.
Although Magento offers the world’s best eCommerce functionality and features, store owners are facing a lot of challenges in this highly competitive business market. In order to optimize the sale of your online store, you need to improve the user-experience of your site and offer your customers the best-in-class shopping experience.
Converting the visitors into potential web customers is not as easy as you think. You need to consider multiple factors while developing your user-friendly eCommerce web project. In this blog post, we collected the top four tips that can help you improve the sales of your Magento store, without any hustle-bustle.
Four tips to optimize the sales of Magento e-store:
1. Go Responsive: Optimize Your Online Store For Mobile
Today, half of the eCommerce traffic coming from the mobile devices. People are making the use of mobile phones to browse and buy products online from an eCommerce site. This means the number of mobile phone users is increasing at an increasing rate and is set to overtake the desktop computer users. So, it becomes imperative for you to optimize your online store for multiple devices, screen sizes and resolutions.
In fact, creating a mobile-optimized site help you drive more web traffic, which in turn boosts your sales and productivity. Plus, you can give a soothing shopping experience to your mobile web customers that can leave a positive impression about your online store on the mobile visitors.
Tip: Use Magento extension such as ShopGate as it can beautifully turn your online store into a mobile-friendly eCommerce site.
2. Improve User Engagement via LIVE CHAT
Creating a beautiful and visually appealing online store is not enough. For generating sales, you need to attract your visitors and convert them into potential web customers. To engage more and more users, you can integrate a robust Live Chat system within your Magento store. It will allow the customers to ask their queries, give feedbacks about your products and services, etc.
In fact, you can improve the relationship with your customers by participating in a live chat session with the customers who visit your site in real time.
3. Provide Discounts and Coupons to Your Customers
Discount coupons and offers are one of the great strategies that can help you engage more and more customers towards your online store. Discounts and offers influences customers to buy your products and services instantly, which in turn improves the sales and overall productivity of your online store efficiently.
Well, you can use the Discount Conditions Extensions if you want to give discounts only to specific customers. With the help of this extension, you can give discounts to those customers who are buying the same product from your e-store again.
So, encourage more customers by giving discounts and coupon offers on your online products and services.
4. Speed up the checkout process
If you want to generate more sales, you need to provide the quick and easy checkout process to your potential web customers.
Complicated checkout process is one of the major reasons for negative conversion rate – visitors can leave the site without even making any purchase. It happens because online stores offer a form where a visitor needs to fill up too many details before buying any products.
To solve this problem, you can make a use of One Step Magento Extension tool that can help you provide a simple and quick checkout process for your targeted web customers. The extension shows off the checkout process on a single page, which makes it super-easy for online shoppers.
These are some of the great tips that can help you optimize sales and revenues of your Magento eCommerce store site, without any hassle. Hopefully, you liked this blog post.