The Pros and Cons of Responsive Web Design

What is responsive web design?

What is responsive web designResponsive sites have particular technology and back-end coding that shrinks, stretches, and visually adjusts the website’s layout when viewed on several devices, such as smart TVs, tablets, eReaders, or mobile phones. These kinds of websites use the same basic HTML code because the small changes to the site’s CSS, PC-based counterparts identify how the content is displayed on various devices. There are many pros and cons of a  Responsive Web Design.

Pros of Responsive Web Design


  • Reach to a wide Range of visitors: According to a report, most of the users like to browse websites in their mobiles or tablets. If your website is not Responsive, then you are losing lots of visitors. You can get attention of them by making your website mobile-friendly. It improves the traffic rate of of your site by boosting its visibility.
  • Great Flexible: With a responsive web design, websites are very flexible as explained above. The videos, images and content, uploaded on a website may easily adjust to the small screens of tablets and mobiles.
  • Improving Offline Browsing Experience: If screen size has no cut, then the entire content will be visible. The responsive sites’ HTML5 offline browsing capability enables easy access in one time. If the network is not available, you can even move the browsed web page to get the view of the website.
  • No requirement of any Additional Mobile Friendly Site: If you are planning to spend some money on making an additional mobile friendly website, then it saves your money as there is no  requirement of any Additional Mobile Friendly Site. It is a traditional trend to get two types of sites, one for the mobile browsing and another for the system browsing. Your only single website is adequate to function in both the platforms which are a great saving of time and money.
  • Great SEO Campaign: If you are maintaining a desktop friendly site and a mobile friendly site, Google will consider duplicate content. Having just a single responsive website doesn’t encourage duplicate content. You may easily create your SEO campaign effective and successful with the site. Google has provided a green signal to this type of  the site creation.
  • Saving Time and Money in Site’s Management: When you have a single site, then you are able to easily manage it. Saving of time and money will be possible. The management of a single site is not so lengthy task. You may hire high quality assistance in website maintenance at a reasonable price.

The Cons of Responsive Website Design


  • Sometimes these types of sites call for web components in order to be scaled down and cause many web pages to be inaccessible. With different mobile sites, people generally have the alternative to access the whole website.
  • Few responsive sites may take long time to load as the images are only visually scaled down and not re-sized for speediest load times, tablets and smartphones can notice a lag in loading speeds, particularly when being utilized in a mobile network.
  • As the content of the website is now framed up vertically in order to accommodate smaller screen space, essential features may get viewed by users because of long scrolling.

It is essential for the users of any website to be able to clearly view your website as well as navigate it. If your website is not mobile-friendly, then you may face issues such as:

  • Images that are all over the screen
  • Links that cannot be clicked
  • Scrolling problems
  • Hard-to-read text
  • Article paragraphs or headlines that can’t be viewed

If you’re not sure if a site is perfect for your business, it’s essential to check who your clients are, how they communicate with the site, and where and when they are probably to access your site.

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