If you want to establish a unique identity in the web market, you need to stick with the basic web development principles. There are several factors that need to be considered while designing and developing a site. In order to attract web visitors, you need to give them a visually pleasing web design. A simple yet beautiful site has the capability to encourage more visitors to stay on your site for longer.However, most of the web designers try to find out the new ways to design a website. But if you want to generate more traffic, you need to follow some simple and basic principles of web design.
In this blog post, we will discuss the top 10 web design principles that will help you elevate the overall look and feel of your website.
1. Have a Clear and Engaging Brand Message
Create a website with a simple, clear and engaging brand message. It can help you in conveying the organizational message to the web audience more effectively.
In web designing language, try to place your site’s logo or main message in the top left-hand corner of your site – it is most accessible area of the screen.
2. Create a User-Friendly Site
Always create a website with a simple and intuitive approach. Try to give your visitors a smooth and fast navigation system. Make sure that all of your navigation icons are clear and noticeable. You can place them at the top of the web page. On the other side, you can also embed appropriate links directly from page to page, so that the user can instantly switch whenever something interesting catches them.
3. Easy to Understand
A complicated web design could affect the conversion rate of your site. If you want to encourage the user-engagement of your site, try to create an easy to understand the site.
There are various web designing techniques that can help you make the information on your web pages in the form of content, images or videos easier to understand. You can create shorter sentences, larger fonts, and visually appealing color combinations and always make a proper use of white space.
4. Use a Simple and Quick Navigation System
A professional web designer uses the advanced web design techniques to deliver the rich user-experience. Clearly differentiated sub-categories, sub-sections, and a site map allow visitors to navigate your site with ease.
If you want to encourage visitors to spend more time, you need to stick with the one navigation menu, use sub-navigation, remain consistent throughout the site and keep the things simple by eliminating drop down menus.
5. Create the Content with your Targeted Audience in Mind
While writing or cloning a website, do consider your targeted audience. You should create a site that can convey the message in the most engaging and captivating way. You can also add a glossary if your site contains a lot of technical terms.
Furthermore, you can also attract your visitors via search engine option by generating a user-friendly and SEO-friendly keywords. It will increase your site’s ranking on search engine platforms such as Google, Yahoo, and Bing.
6. Keep the Web Design Simple
The design of a site should be simple and clear. Try to simply all the elements of your site in order to give the enhanced user-experience. Provide useful information at the click of a button and always use a proper white space to make the content more accessible and readable.
7. Degrade Neatly
It is quite an impossible that every user has the most recent PC system or the fastest internet connectivity, so ensure that your code is as simple as it can be degraded, without even compromising the other needed elements.
HTML code usually needs to degrade neatly. They should not slow down or cause issues to lower specifications of computers.
8. Maintain the Consistency of a Web Design
Visitors prefer those websites that offer a consistent and soothing web design. If the style of a web page changes dramatically, your visitors would leave your site to find the better alternatives on the web.
So, try to maintain the consistency and a professional image of a site. For that, you can ensure whether the heading sizes, typefaces, color scheme and fonts of your site are complimenting each other or not.
9. Make Sure Your Site is Compliant
A good site is what that follows all the guidelines laid under the web designing and development. This determines that their websites are appropriate and accessible for the people with disabilities and also cover the elements of web design such as screen flickering.
A beautiful and engaging web design is the key that determines the usability of a site. So, while working on the web design, focus on providing the soothing navigational experience to your visitors. You can also make a list of the things that a visitor wants to use your site for and then cross-check with your site whether you are providing them the desired functionality or not.
If you want to enhance the user-engagement of your site, do follow these web design tips. This will help you deliver the best user-experience, navigational experience, accessibility and reliability to your potential web visitors.