WordPress is a tremendous content management platform that empowers people to build highly-impressive websites from scratch. You can emphasize on the design and functionality of your website using WordPress themes and plugins to attract more and more potential visitors.Not doubt, WordPress themes, and plugins can enhance the visual appearance and functionality of your site. But for quality leads, you need to give your visitors a rich user experience. And for that, you have to think out of the box and embrace your creative skills while creating a site for your business.
As a site owner, you never want your web visitors to leave your site, without even scrolling or navigating a web page. You always want them to stay longer on your site. So, if you want them to give genuine feedback, you need to stand up to their expectations in terms of design, functionality, and content quality.
In this blog post, we will encounter some of the best tips that will help you improve the user engagement on your WordPress site.
1. Create Captivating Content
Unique, quality, and informative content play a major role in engaging more organic traffic to your WordPress site. You can create captivating blog posts and articles to encourage visitors to read your content whenever they access your site.
Try to post your blogs and articles in such a way that let your readers keep navigating your site, and give them a genuine reason to stay longer. This can help you boost user engagement on your site, which in turn, reduce the bounce rate and improve the conversion rates.
2. Optimize your important web pages
Most of the web visitors love visiting only particular types of web pages. They tend to spend most of their time on these pages. Therefore, website owners try to keep these pages as the most important part of their site – as these pages generate leads.
You can check and analyze the user flow chart between different pages to find the most liked web pages of a site. After that, you can keep that page in priority and optimize it on a regular basis for enhanced user engagement.
3. Blog Post Optimization
Creating an engaging and informative blog post can help you increase the flow of web traffic on your WordPress site.
It means you should always optimize all of your blog posts to let your visitors get engaging and interesting content every time they visit your site. Try to keep them wondering what’s new in your next blog post. This way you can improve the conversion rate of your WordPress site.
4. Display related post at the bottom
You can improve the user engagement on your site by displaying related posts right at the bottom of each post, or bottom of a specific page. As a site owner, you don’t want your visitor to leave your site until they get what they want.
It is because most of the visitors look for the related posts after reading the first one. By showing the related post at the bottom of that concerned page allows visitors to stay longer on your site and keep reading their favorite blog post.
5. Interlink your web pages
If you want to boost the user experience, then you should give your visitors a reason to explore more information on your website. Don’t encourage them to leave your site just because you don’t have detailed information.
There is a better way to improve user engagement. Yes, you can link one blog post to another to impart extra information to your potential readers. But be ensure that you interlink at least twice on each blog post- as it can help you drive visitor’s attention with ease.
6. Add subscription form at the bottom of each blog post
According to a survey, web visitors submits their information to those blogs that keep on displaying subscription forms more than one time in comparison to those who didn’t show.
So, you can use this trick by popping up the subscription form again and again on your page to let visitors fill your subscription form, without any hindrance.
7. Social Media Integration
Being a website owner, you should integrate some of the popular social media icons on each of your blog post and page. This can help you drive more visitors from social media platforms such as Facebook, Google Plus, Twitter, etc to your website.
You can encourage visitors to read and share your blog posts on these popular websites to help you generate more leads for your business. Luckily, WordPress comes with a ton of social sharing plugins that can help you add beautiful social sharing icons to your site, without even getting your hands dirty in coding.
These are seven most effective tips that can improve the user engagement on your WordPress site and lets you achieve your business goals with ease.