The e-commerce business has been on a rise for quite a few years now. Gone are days when people preferred to physically check a product before making a decision to buy it. However, this doesn’t mean that the buyers have completely shifted over to the online stores and dumped the traditional stores. It’s just that the ease of shopping that is presented by some of the e-commerce portals has prompted them to resort to these online portals.
Customers have plenty of options to choose from these days. This has led to a fierce competition among the various e commerce stores. In order to set their online business apart from their competitors, there are numerous marketing strategies that are adopted by these businesses. However, there are quite a few marketing myths that surround the field of e-commerce.
Below is a brief description of the top 5 e-commerce marketing myths that every e-commerce entrepreneur should avoid falling prey to.
Myth 1: Revenue is the only factor that needs to be considered.
Yes, revenue is one of the most important aspects of an online business. No business can survive if it doesn’t generate the revenue that is needed for affording the expenses and also paying to the employees. However, this does not mean that you focus only on this aspect and neglect some of the vital key performance indicators (KPI).
For knowing about the real position of your company financially and also among your customers, there are numerous web metrics that you can take assistance from. These include the search engine click through rates, the conversion and the bounce rate which will enable you to have a proper picture of the business. On the contrary, if you just focused on the revenue then you would miss out on these important aspects.
Myth 2: Just setting up your website is enough for generating traffic.
Having a well designed website and including a huge collection of products is enough to make people visit the website and ultimately buy the products. This is completely wrong as until and unless you make constant efforts from your end the website won’t be visible to the online audience. These efforts need to be done on the SEO front. Start by developing a keyword list that is the best representation of the business. All these keywords must be effectively used on the website. All the content that you use on the website must be a high-quality one that will make your customers have a better information about your products and services.
Myth 3: Mobile Consumers Will Not Lead to Conversions
Mobile devices have literally overtaken the desktop computers as the primary device for exploring the web. The same can be said for the e-commerce platforms as well. The e-commerce website that you develop must be compatible with all the different devices so that a customer doesn’t face any type of difficulty in viewing the content that has been displayed. Most of the top e-commerce websites ensure that their website works seamlessly on all the different devices and platforms. In no condition, any of the e-commerce portals would want to take a step that would make them lose their customers.
Myth 4: E-commerce Platforms Do Not Matter
There is a common notion that any e-commerce platform will be suitable for building the website. This is not true as the platform you choose for building the site will play a crucial role in integrating some of the top-notch features in it. The platform will enable you to sell your website easily and can be altered by implementing the design changes. However, if you end up making a wrong choice of the platform it can prove to be bad for your business and would prove to be costly for you.
Myth 5: Pricing is an important factor that prompts the customers for making a purchase.
Pricing is an important aspect for a majority of retailers while creating their business strategy. Yes, the customers do take the pricing of a product quite seriously while deciding on whether to make a purchase or not. However, this is not the only thing that they consider. Most of the customers pay attention to the credibility and the trustworthiness of a business rather than the price of their product. Therefore, every e-commerce business must focus its attention on providing top-notch services and win the loyalty of their customers.
In The End
Managing an e-commerce portal is not an easy job for any of the business owners. It becomes crucial that he doesn’t follow the wrong strategy or plan. The business owner must focus only the facts and stay away from on the misconceptions and myths that surround his business.
Lauren McLaren is working as a Technical and Content Blogger at Digital Muscles is a Mobile App Development Company in Australia. She has contributed her working to high authority websites. In free time she love to research on technical IT field.