8 Tips for More Effective Email Newsletter Design

Newsletter is one of the most influential online marketing tools that will allow business websites to provide appropriate information about their services to their clients and customers. It creates awareness about what service providers are offering to their customers.

In fact, most of the website owners are adopting this marketing tool with an objective to drive new customers and retaining existing ones in an effective way. But, if you want to attract real customers and clients to your site, then you need to create a visually appealing, user-centric, and attractive Email Newsletters.

Design of a newsletter not only drives web audience, but also elevates your brand image across the web market. Therefore, we bring you the 8 tips that will help you design a powerful, beautiful and readable newsletter to attract more of potential web customers.

1. Provide Precise Information to your Subscriberssubscriber

If you want to create an influential newsletter, then it is necessary for you to provide precise as well as relevant information as readers want to know about your latest products or services.

In fact, it is better to provide point-by-point information to your subscribers as it will help you determine whether they are interest in your services or not. You include the following type of information into your email newsletter:

  • Introduction of new services
  • Any news related to the business/website.
  • Change in policy, and more

2. Add an Arresting Opening Line

First Impression is the Last Impression

You need to consider this quote while creating your newsletter because a first impression builds a robust relationship with your customers. So, it will be great to begin your newsletter with an arresting and appealing opening line as it develops interest among subscribers about your newsletter.

Try to make your newsletter compelling and engaging. Well, you can follow these tips if you want to build a great impression on your customer’s mind:

  • Personalize the message for your subscriber
  • Write engaging lines
  • Avoid using common sentences.

3. Notify your Subscribers about Sales

Your web customers would love to get more and more information about the sales. So, it will be good to notify your customers about the sales offer or discount coupons in an engaging way. Plus, you can also give information related to your other services, along with the sales information. You can provide them detailed information about the valid discount coupons and give them a reminder whenever you offer a discount on your services.

4. Keep the Content short and informative

Newsletter is designed for a large number of web customers who rarely have time to read your emails or notifications. Therefore, try to write a precise content if you want to convey your organizational message to the subscribers. You can add short and descriptive lines as it hardly takes a minute to read the short sentence, and you can easily convey your message related to your products and services. Thus, keep in mind to:

  • Place call to actions
  • Incorporate “learn more”, “read more” and other sorts of option.
  • Use bulleted points

5. Add high quality images and eye-catching colors

If you want to attract your subscribers quickly and efficiently, then you can use some compelling designing elements such as graphics, images, along with eye-catching color combinations to make your newsletter more engaging and visually appealing.

Moreover, you can use HD images to familiarize users with new products and services. And also add offers that can engage more and more potential users.

6. Convince your Subscribers

It becomes quite difficult to convince your subscribers with the aim to accept your offer. They accepts only if they sound profitable to them. Therefore, it is necessary for you to know your subscribers and then create offer that look profitable to them. For the same, you need to consider the following tips:

  • Convince your customers with the appropriate information
  • Keep the content precise with bullet points

7. Integrate Opting-Out Option

No one can deny the fact that some of the subscribers may want to unsubscribe your service, and it is always better to give that option to them.

Allow the subscribers to choose their options continently. Thus, you can give them an opting-out option as you don’t force them to stay connected with your services. But, try to provide them such options that allow them to select you with genuine reasons.

8. Customize the design of Newsletter

You can also customize the design of your newsletter according to your needs. You can either use a single column or multi-column layouts. Single Column layout is more readable but it takes huge space. While, most of the businesses opt for multi-column layout as they can add all the necessary information in the manageable way.


In this blog post, we have shared the eight tips that will help you create an effective, engaging, and user-centric e-newsletter.

One Response
  1. web design ploiesti May 19, 2016 / Reply

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