Are you looking for a flexible platform for building a fully-fledged online store for your business? Do you want to grow your web business across the world? If yes, then Magento is an ideal option for you. It is one of the most dynamic content management systems that can help you create a successful eCommerce site from scratch – all thanks to its out-of-the-box features and functions.
ALEXA ranking suggests that over 25 percent of the globe’s top 1 million websites are powered by Magento – this is a huge ratio. In fact, both the large and small business owners have started off their first/ next online business using this platform. It’s simple and intuitive user interface allows people to create a fully-functional online store quickly and easily. But if you want to generate maximum sales, you need to think beyond the basic principals and encourage web customers to buy your products.
In this blog post, we represent you some of the best ways that can boost your Magento store sales and give you the opportunity to maximize your revenues.
Let’s get started!
1. Restrict Customers From Exiting The Cart
Generating quality leads from an eCommerce site is one of the challenging tasks for website owners. Due to the availability of multiple factors, you can’t determine the success of your web store. Therefore, it is essential for you to retain the interest of your customers for a long time once they get to your site. Stop them from leaving a product in their cart, without even making any purchase.
This happens when a customer finds that there is no secure payment method. Most of the customers don’t make the purchase online if they discover an unsafe payment gateway. Thus, it is better to add a secure payment gateway if you want to give soothing and secure shopping experience to your real time customers.
Apart from this, make sure that you offer discount coupons to your visitors to encourage them to buy your products from your Magento web store.
2. Utilize Online Wish-List
There is a very thin line between a shopping cart and a wish-list. A shopping cart is a place where people add the products to buy them, while the wish-list is the place where customers spend a considerable amount of time and shortlist the multiple items and return to them at a future point of time for buying purposes. This stops shopping cart abandonment and also boosts the sales of a Magento web store.
It not only let us know what sort of products are popular but also improves the sales of an online business by providing a “Share to Social Media” button. With this icon, your existing customers can share their wish-list on their social media accounts or with their friends and family.
3. Selection Of A Right Magento Theme
Fortunately, Magento offers unlimited themes/templates that can help you create a beautiful and user-friendly online store. But first, you need to decide whether you want a basic theme, standard theme, or want to hire a time to create a fully-customized theme from scratch. Whatever the option you choose, make sure that it should appeal to your customers and help you generate more sales. Also, ensure that your theme is mobile-ready, SEO-friendly and translation ready – these features can take your web store to the next level.
4. Incorporate “Compare” Option Within Your Web Store
Having a user-friendly interface means you are one step ahead towards the goal of improved sales. There are multiple advanced features that enable business owners to improve the usability, accessibility, and visibility of their site for giving rich user experience.
If you really want to improve your sales, you should incorporate the “Compare” option within your web store. This option allows customers to decide between the two different products. Now customers can make a comparison between two products before making any final decision – this gives rich user experience, which in turn, boosts the sales.
5. Content Is The Key
Marketing an eCommerce site can be a tough call until you have quality, engaging and unique content. If you want to survive in the web space, you need to write captivating and informative content in terms of product description, blog posts, or meta data.
No matter what type of products you are selling, make sure you give your customers a reason to stay longer on your site and make the purchase.
Read Also –
A Glimpse on the Terminology and Concepts of Magento Design
Top 10 Best Extensions for your Magento Store
Some of the Great tips to Optimize Sales of Magento Ecommerce Store
7 Best Tips For Magento E-commerce Store’s Success
6. Customize URLs For Search Engines
To improve the sales of your Magento store, you need to showcase your products and services on the top of the search engine ranking pages. And you can do this by optimizing the URLs of your eCommerce store on a regular basis. You can follow the few tips while modifying your URLs for better visibility on search engines:
- It should be clean, clear, and relevant to your business.
- Add main keyword to your URL to allow search engines to easily crawl your site.
- Prevent your URLs from any code as this won’t allow search engines to crawl your site.
Optimized URLs can help you improve the SEO ranking of your web store, which in turn, increase the overall sales of your web business.
These are the six most impressive techniques that can help you improve the sales of your Magento store by giving rich and soothing shopping experience to your existing and potential web customers.