Ranking of a website on Google and other search engine platforms determines the online presence and brand awareness of a business. Generating higher conversion rates and getting more web traffic are the ultimate goals of a website owner. To achieve these goals, you need to understand the basics of SEO marketing campaign.
Search engine optimization is an effective digital marketing technique that can help you optimize the content of your site for higher ranking on SERPs (Search Engine Ranking Pages). It is an advanced web marketing way that allows people to grow their business across the globe.
If you have a website on WordPress, you can boast the inbuilt SEO capabilities and plugins for better optimization and higher search engine ranking. But make sure that you don’t go far away from goals while executing technically-sophisticated SEO tactics. To generate a best possible results, you first need to master yourself in SEO basics for WordPress sites.
Here in this post, we will cover the six most useful tips that will help you improve the visibility of your site on search engines.
1. Speed Optimization of a Website
Speed is counted as one of the most crucial aspects of the SEO marketing. Web visitors don’t want to stay on a site that takes ages to load a web page. In fact, three seconds dealy in loading a web page can encourage a visitor to immediately abandon your site. On the other side, Google prefers fast loading websites over sluggish ones. This can negatively affect the ranking of your WordPress site.
In order to get better results, you need to optimize your site speed. Here are the few ways that can help you achieve the same:
- Optimize the file sizes of images
- Use CDN service
- Clean the database and much more.
2. Create Unique and Keyword-Friendly Title Tags
Title tags are the key elements of SEO that can help you improve the accessibility and visibility of your site. It is created to let search engines know more about each document and then index them depending upon relevant keywords and phrases.
Since it play a vital role, you need to create unique, engaging and keyword-friendly title tags for your blog posts. Make sure they are between 50 to 70 characters if you want to see positive results.
3. Tweak Your Site’s URL Permalinks
Use simple and easy-to-understand permalink if you want to improve your SEO marketing campaign. Instead of http://mywpsite.com/page-id<>899/, use http://mywpsite.com/services-page. Also, remember that only the first four words in your permalink are relevant – Google never considers the succeeding words in your permalinks.
If you are tweaking permalinks to existing page, you will need to redirect any old URLs.
4. Create SEO-Friendly Meta Descriptions
Just like title tags, meta descriptions also allow search engine bots to crawl and index your site on the top of SERPs. But for better results, you need to create unique and SEO-friendly meta descriptions for each of your post and page. The length of meta description should be between 150 to 180 characters, plus it should be relevant to your particular post or page.
Apart from this, make sure you add main keyword into your description to make it easy for Google and other search engines to read your site instantly.
5. Build XML Sitemap
An XML sitemap of your website allows Google and other search engines to crawl, index and rank the web pages of your site quickly and easily. It tracks all the pages of your site so that search engines easily read it for improved ranking. In other words, an effective SEO is incomplete without an XML sitemap.
6. Add Relevant Internal Links
Internal linking is a process where you link one page/post of a site to another one that offers the same sort of information to the potential readers. This is done via hyperlink. Both the source domain and the target domain share the same roof.
A relevant internal linking can give rich user experience to those who are reading your content. This not only increases the page views but also get your site indexed by Google. It would be better for you if you add links to those pages that haven’t yet crawled by Google – this will improve the ranking of your WordPress site and give visitors a reason to stay on your site longer.
These are the six most effective tips that will surely improve the ranking of your successful WordPress site on Google and on other search engines.